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Papers On Technology, Transportation, & Aviation
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19th Century Graphic Design and the Gutenberg Galaxy
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“The Gutenberg era...is a consistent series of static shots or 'fixed points of view' in homogenous relationship. Homogenisation of men and materials will become the great programme of the Gutenberg era, the source of wealth and power unknown to any other time or technology” [Mcluhan, M, The Gutenburg Galaxy(1962)]This 5 page paper looks at this quote and uses three examples of graphic design from the 19th century to show how the era of print ushered in the concept of 'the static or fragmented shot' and 'homogenisation of men or materials'. The bibliography cites 6 sources.
Filename: TE19guten.rtf
Paper Title: 19th Century Graphic Design and the Gutenberg Galaxy

21st Century / Century Of Air Cargo
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A 5 page paper that looks at the industry's claim, and support for the claim that air cargo is the industry of the 21st century. The paper also looks at the current problems facing the industry and what international leaders, public and private, are doing to resolve those problems. Bibliography lists 7 sources.
Filename: Aircargo.wps
Paper Title: 21st Century / Century Of Air Cargo

A Brief Outline of the Evolution of Computer Technology
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A 10 page outline of the changes which have overtaken the computer industry since the invention of the first analog computer. This paper concentrates on changes in storage mediums such as tape drives, floppy disks, and CDs as well as changes in CPU technology. Bibliography lists 9 sources.
Filename: PPcmpGui.rtf
Paper Title: A Brief Outline of the Evolution of Computer Technology

A Comparison In The Development Of East And West Technology
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Science and technology make up a great portion of the way the world is able to function today. For every decision made to incorporate a technological innovation an ethical decision must also be made - whether the technology fits within the society's definition of ethical development, or has man crossed the line into "playing God"? A world culture is emerging that must be willing to negotiate the different cultural and religious differences in an ethical analysis of technodecision making that must include specialized experts as well as be expanded to include all citizens in a high-science, high-technology society. The rate of technological development is to a great extent, a reflection of societal beliefs and norms. The Eastern world has lagged behind in developing technology for a myriad of complex reasons. This 30 page paper proposes a three tiered approach to understanding the differences between the rate of technological development between Western and Eastern cultures, focusing on Eastern, development - India, and Hindu philosophy, in particular. Bibliography lists 20 sources.
Filename: KTeawetech.wps
Paper Title: A Comparison In The Development Of East And West Technology

A Comparison of Drill Presses
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This 5 page paper compares and contrasts three drill presses. A Craftsman, a Grizzly and a Rigid drill press are each described. The presses are evaluated for a variety of things including speed, price and ease of use. Bibliography lists 3 sources.
Filename: SA218bit.rtf
Paper Title: A Comparison of Drill Presses

A LONGPEST Analysis of the Airline Industry
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This 6 page paper looks at the local, national and global influences that are felt by the airline industry. Concentrating on the UK industry the paper considers the political, social economic and technological influences at these different levels. The bibliography cites 3 sources.
Filename: TEpestav.rtf
Paper Title: A LONGPEST Analysis of the Airline Industry

A Marketing Analysis of JetBlue
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This 9 page paper looks at this thriving but small airline. Marketing Mix is used to evaluate this company. The industry is discussed in general and an outlook is included. Bibliography lists 11 sources.
Filename: SA438Jet.rtf
Paper Title: A Marketing Analysis of JetBlue

A Proposal for Public Transportation Issues Involving Accidents in Santa Monica, CA
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A 5 page paper which discusses various aspects of public transportation problems in Santa Monica, California, and presents a proposal for reducing the risks, as well as penalizing the drivers who consistently involve themselves in accidents. Bibliography lists 3 sources.
Filename: RAbusa~1.wps
Paper Title: A Proposal for Public Transportation Issues Involving Accidents in Santa Monica, CA

A Recommendation Against Human Cloning: An Evaluation of the Issues
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A 6 page contention that the societal issues surrounding human cloning are simply to complex to allow the procedure to proceed. The author evaluates issues such as who would control the procedure, whether clones would be accepted as humans or used as machines of war or in other ethically disturbing ways, and who could authorize the use of an individual’s genetic material. Bibliography lists 5 sources.
Filename: PPclone2.rtf
Paper Title: A Recommendation Against Human Cloning: An Evaluation of the Issues

A Research Project To Determine The Best Way Of Increasing Customer Loyalty At Scandinavian Airways Systems (SAS)
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This 79 page paper is a dissertation style paper undertaking research to look at how the Scandinavian airline SAS can improve customer loyalty and the potential of using customer relationship management (CRM) to achieve increased loyalty. The paper looks at the development of the company, how they compete and the current loyalty system that is in place followed by an in-depth literature review concerning customer loyalty and CRM. A methodology is offered and simulated primary research results are presented before a conclusion is reached that recommends the adoption of a CRM system. The bibliography cites 54 sources.
Filename: TESASloyal.rtf
Paper Title: A Research Project To Determine The Best Way Of Increasing Customer Loyalty At Scandinavian Airways Systems (SAS)


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